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Naturally good since 1743

Our story
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Our rich history

Based on genuine craftsmanship

  • 1743
  • 1778
  • 1846
  • 1869
  • 1971
  • 1981
  • 1993
  • 2023
  • 2026

Nieuwmarkt Spice Stall

At the age of 21, Jacob Hooy opened his spice stall on the Nieuwmarkt in Amsterdam.

Innovative trendsetters

All our products
Natural health The power of nature has been at the heart of everything we do since 1743. Using natural ingredients and products, we bring tradition and modernity together.
Craftsmanship Generations of knowledge, experience and expertise form the basis of our success. This is reflected in the quality of our products and the way we work.
Entrepreneurship We look to the future, identify opportunities and keep moving forward. By adapting quickly and embracing new developments, we remain relevant in a changing market.